You will notice that these ten most expensive Google Ads keywords are mainly related to financing and industries that manage a lot of money. Google can earn up to $50 per click from PPC keyword bids. The fact that the education keyword "degree" is one of the ten most expensive keywords on Google, along with lawyers and credit, reminds us of the rising cost of education. Identifying these can help determine what types of keywords you're matching and eliminate keyword phrases that are irrelevant, helping prevent wasted spend.
Insurance $54.91Loans $44.28
Mortgage $47.12
Attorney $47.07
Credit $36.06
Lawyer $42.51
Donate $42.02
Degree $40.61
Hosting $31.91
Claim $45.51
Conference Call $42.05
Trading $33.19
Software $35.29
Recovery $42.03
Transfer $29.86
Gas/Electicity $54.62
Classes $35.04
Rehab $33.59
Treatment $37.18
Cord Blood $27.80
98% of online pay per click comes from advertising. We can't get enough PPC; That's why we decided to do some research and find out what are the most expensive keywords in Google. Some of our findings about the most popular and expensive PPC keywords were to be expected, while others (like cord blood and mesothelioma treatment) surprised us and our readers.